Placement Options — Compassionate Care Guidance
Are you navigating the decision of Assisted Living for yourself or a loved one?
Choosing the right care environment is one of the most important—and often overwhelming—decisions families face.
At Placement Options, we provide nurse-led guidance to help families identify safe, appropriate assisted living, memory care, and board & care communities tailored to individual needs.
Our approach goes beyond placement. We evaluate care needs with a clinical lens, offering thoughtful insight into safety, quality of care, and long-term fit.
In addition to placement services, we offer concierge nurse case management for families needing ongoing support, advocacy, and coordination throughout the aging process.
We believe that aging should be approached with dignity, respect, and a focus on each person’s life story and legacy. Our role is to help families move forward with clarity, confidence, and compassion.
If you’re feeling unsure about next steps, we’re here to help you navigate your options.
Contact us to schedule a consultation.
Welcome!
Since 1996, Placement Options has helped families, clients, and care teams navigate one of life’s most difficult transitions—finding safe, appropriate assisted living, memory care, and board & care communities.
We specialize in turning overwhelming decisions into clear, supported next steps. Whether you are a family member trying to find the right fit or a hospital discharge planner coordinating a safe transition, we provide compassionate, experienced guidance grounded in real-world healthcare knowledge.
With a background in nursing and post-acute care leadership, we understand both the clinical needs and the emotional weight behind these decisions. Our role is to listen, assess, and connect you with care environments that truly fit. We're here to guide you through each step with compassion and experience.
Our Services
Placement Options provides a streamlined, nurse-led placement process designed to support seniors and individuals with complex care needs in finding the right level of care and living environment.
We specialize in assisted living, memory care, and board & care placements, while also offering concierge nurse case management services for families who need additional clinical guidance, coordination, and support throughout the transition process.
Our approach combines healthcare expertise with hands-on, personalized support—helping families evaluate care needs, understand available options, and make confident, informed decisions during what is often a stressful and time-sensitive transition.
We evaluate current care needs, medical considerations, and support requirements to help determine the appropriate level of care—from assisted living to memory care or board & care. This clinical lens helps families avoid under- or over-placing a loved one.
We identify and recommend care communities that align with clinical needs, lifestyle preferences, location, and budget. Our goal is to reduce overwhelm and present only vetted, appropriate options that truly fit.
We support families through the transition process, including communication with facilities, discharge coordination, and planning next steps. This ensures a smoother move and helps reduce gaps in care during a critical time.
For families who need continued guidance beyond placement, we offer private, fee-based concierge nurse case management services.
This includes ongoing advocacy during care transitions, coordination with providers and facilities, and support with difficult but important family conversations such as incontinence, driving safety in older age, and changes in independence or cognitive status.
About the Owner
Zoe Coles, MSN, RN
Zoe Coles is a Registered Nurse and healthcare leader with experience across case management, discharge planning, acute care, and nursing administration. Raised in the Bay Area, she earned her undergraduate degree in Sports Medicine from the University of the Pacific and later completed her Master of Science in Nursing Leadership at the University of Texas at Austin.
Throughout her career in hospitals and skilled nursing settings, Zoe has supported patients and families through complex care transitions and difficult discharge decisions. She understands how overwhelming it can be to find the right level of care—and how important it is to make safe, informed placement decisions that reduce hospital readmissions, prevent complications, and support long-term wellbeing.
Through Placement Options, Zoe provides concierge case management and high-touch placement support, helping families navigate care decisions, transitions, and community placement with clarity and confidence. Her focus is simple: to help people make the right care decision at the right time, with the right support.
Client Stories
Explore the experiences of families and clients who have benefited from our personalized placement services and compassionate support.
"Placement Options made the daunting task of finding the perfect assisted living arrangement a seamless and positive experience for my family. Their dedication and expertise are truly commendable."
"Placement Options was responsible for finding just the right home for my mom. I give Brenda my highest recommendation for her very professional, kind and compassionate assistance at such an extremely difficult time in my life."
"Placement Options helped us find the best place for our mother to live at a critical point in her life. They did this with the respect and care I would have expected only from a close friend. Thank you!"
H. Williams
R. Heath
S. Hill